Why so important to research target audience?
it is always important to research your target audience as it's esstential to know want the audience wants. If you don't do this well your product won't succeed within your intended target audience.
Who was your intended audience?
For our video we decided that our audience would be teenagers as the genre we interpreted the song as was indie rock
What would their expectation of the product be?
We feel that the target audience would want something edgy, but still conventional to the genre that we picked.
How did you attract your intended audience?
Stuart Hall's theory of Encoding /decoding
Hall believed in 'Encoding/decoding which had a major influence on cultural studies. This means that every individual interprets different medias from their own perspective. Therefore, we think that maybe, different social classes, for example may have conflicting opinions on the style of our music video.
Uses and Gratifications Theory;
This theory relates to understand mass communication. The theory places more focus on the audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification. So people who watch our music video will do for their our gratification rather than the message that the song entails.
Feedback you received from your audience
After we showed our rough cut to the class the feedback we got was on the whole very positive, they liked the hand held elements as it made it seem more personal than other music videos.
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