Thursday, 28 April 2011

Music Video

1) What/who is being represented?
The location was represented as a local street/house which could be anywhere.
The artists were represented as a group of friends, down to earth, who 'decided to make a music video'. There is one person who is the particular lead singer.

2) How is that representation being created?
The costumes we used were linked together, like a clique. The shot types and the mise en scene showed the house, the street and the garden as it was, without change.
Hand held camera was vital in creating the correct image for our video as it fitted with our intentions. The editing was quick, which also fitted with the style of video we were trying to create. The lead singer is identified through close ups and longer footage time.

3) Why is this representation created in that way? What was your intention?
Our intention was to create relatability and an atmosphere of enjoyment, which we did through the above methods. It was also to aim it at the right audience, being young 'cool' teenagers.

4) What is the effect of the representation?
The feedback we received was positive and we seemed to have accomplished the task we set and our intentions came across well. This is likely because we had aimed it at the right audience and this was the audience that provided the feedback.

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