stuart hall theory

this theory is split into 3 main areas. dominant, opposition and negotiated.

dominant: this means that the director chooses to make the film portrayed in a different ways.

opposition: this is when the audience do not adopt the directors perception of the film and make their own views and perception.

negotiated: this is when the director and the audience understand each others perceptions but still keep mainly to their own perceptions

encoding is when the director creates a perception for the audience to adopt, and decoding is when the audience make a perception based on their up bringing, age, sex, lifesytle etc.