1. Do you think genres are timeless

Yes, genres are timeless in the way that they are the same basic structure from the beginning. However, over time they change and adapt to cater for the wants of their current audiences.

2. I think that sub-genres and hybrid genres are becoming more popular partly because directors are looking for new ways to entertain their audience's, and looking for more ways to be creative and do something new. The audience also expect more from the film and want to get more entertainment from it. It's no longer enough for many mainstream films to commit to one genre, as people want more complex strorylines and structures.

3. Our music video conforms to a number of conventions of the electronic/danced genre, but at the same time, there are a lot of features that go against or differ to standard conventions. In terms of setting, the locations we used do not come under conventions of this genre. Most videos made for songs from this genre are live recordings from raves/concerts. Our video was in a room and a wood, neither are standard of the genre. The theme/content of the video does conform to conventions though we included a lot of dance scenes and routines synched to the video. We also made sure to use bright colours and quite disorientating imagery in the background. This sort of thing is seen in most video from this genre. The throwing of paint and bright colours also suggest a party/rave atmosphere which is also seen alot in dance videos. There is no narrative or link between lyrics and visuals as the song is not lyrically centered, and the majority of visuals are linked directly to the music. This is standard.