Showing posts with label lauren coffey. Show all posts
Showing posts with label lauren coffey. Show all posts
Friday, 8 April 2011
Thursday, 7 April 2011
Script for xtranormal
Why so important to research target audience?
it is always important to research your target audience as it's esstential to know want the audience wants. If you don't do this well your product won't succeed within your intended target audience.
Who was your intended audience?
For our video we decided that our audience would be teenagers as the genre we interpreted the song as was indie rock
What would their expectation of the product be?
We feel that the target audience would want something edgy, but still conventional to the genre that we picked.
How did you attract your intended audience?
Stuart Hall's theory of Encoding /decoding
Hall believed in 'Encoding/decoding which had a major influence on cultural studies. This means that every individual interprets different medias from their own perspective. Therefore, we think that maybe, different social classes, for example may have conflicting opinions on the style of our music video.
Uses and Gratifications Theory;
This theory relates to understand mass communication. The theory places more focus on the audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification. So people who watch our music video will do for their our gratification rather than the message that the song entails.
Feedback you received from your audience
After we showed our rough cut to the class the feedback we got was on the whole very positive, they liked the hand held elements as it made it seem more personal than other music videos.
it is always important to research your target audience as it's esstential to know want the audience wants. If you don't do this well your product won't succeed within your intended target audience.
Who was your intended audience?
For our video we decided that our audience would be teenagers as the genre we interpreted the song as was indie rock
What would their expectation of the product be?
We feel that the target audience would want something edgy, but still conventional to the genre that we picked.
How did you attract your intended audience?
Stuart Hall's theory of Encoding /decoding
Hall believed in 'Encoding/decoding which had a major influence on cultural studies. This means that every individual interprets different medias from their own perspective. Therefore, we think that maybe, different social classes, for example may have conflicting opinions on the style of our music video.
Uses and Gratifications Theory;
This theory relates to understand mass communication. The theory places more focus on the audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification. So people who watch our music video will do for their our gratification rather than the message that the song entails.
Feedback you received from your audience
After we showed our rough cut to the class the feedback we got was on the whole very positive, they liked the hand held elements as it made it seem more personal than other music videos.
Concept 3: Audience
David Gauntlet
He discusses the role of popular media in people's lives. In particular he has focused on the way in which digital media is changing the experience of media in general.
Stuart Hall
Encoding/decoding- this is how we interpret the medias we watch differently depending on our own background, i.e middle class views.
Stuart Hall
Encoding/decoding- this is how we interpret the medias we watch differently depending on our own background, i.e middle class views.
Tuesday, 5 April 2011
Applying Narrative Theories to our Childrens Film.
Link to our Children's Film 'Broken Hearted Friends;
http://www.youtube.com/watch?v=PRwscE0Ykfs
Does our text have a clear story?
We believe that 'Broken Hearted Friends' does have a clear story, the voice over suggests and tells the audience the story. At the end we used stills to show each character disappearing one by one to reflect the words of the main character.
Is the structure linear/non linear/ montage?
The way which we created our story line, was by using flashbacks. This created a non-linear structure within our story. We used pictures from the past and created them into a moving video to suggest the past.
Are there any key roles within the narrative (Propps/strauss)
There were key roles within our narrative, the character of Charlotte appears popular rich and talented, where as Stacey was shown and explained to be rebellious, less popular, however no mention to money. The main character of Lucy seems a outsider, un-popular and smart, no real talent. This was shown through the voice over again and also a few on screen images which reflects Strauss' theory of binary opposites within a narrative. However, our children's film opening doesn't relate to Propps theory of character roles being based on fairy-tales driven by males.
Is our text structured by cause and effect? (Todorov)
What has to be taken into account is that our clip is jsut the opening of a film. What is seen is step one to three of Todorov's theory. Equilibrium (explaining that they're really good friends, all is as it should be), disruption (suggestion that somethings happened to split them up) and recognition (this is shown through the visual aspect of 'Lucy' being on her own), however our film suggests that repair and a new equilibrium is to happen later on throughout the film.
What are the audiences expectations of narrative in this genre?
As it was a children's film, no drugs discrimination, horror, imitable behaviour languages nudity sex or violence is shown during this clip which is classified by the BBFC as a U. The story of the film had to be simplistic and relatable to young generations. Obviously there has to be some problem or upset, but the outcome will be reassuring to a young audience.
What is the function of narrative for audiences and institutions?
The institution is children's films, and because it's for a young audience the story-line has to go along with conventional ideas so the children watching have a set structure and positive experience from what occurs during the film. Where as if it didn't go with conventions parents will possibly not want their children watching it.
http://www.youtube.com/watch?v=PRwscE0Ykfs
Does our text have a clear story?
We believe that 'Broken Hearted Friends' does have a clear story, the voice over suggests and tells the audience the story. At the end we used stills to show each character disappearing one by one to reflect the words of the main character.
Is the structure linear/non linear/ montage?
The way which we created our story line, was by using flashbacks. This created a non-linear structure within our story. We used pictures from the past and created them into a moving video to suggest the past.
Are there any key roles within the narrative (Propps/strauss)
There were key roles within our narrative, the character of Charlotte appears popular rich and talented, where as Stacey was shown and explained to be rebellious, less popular, however no mention to money. The main character of Lucy seems a outsider, un-popular and smart, no real talent. This was shown through the voice over again and also a few on screen images which reflects Strauss' theory of binary opposites within a narrative. However, our children's film opening doesn't relate to Propps theory of character roles being based on fairy-tales driven by males.
Is our text structured by cause and effect? (Todorov)
What has to be taken into account is that our clip is jsut the opening of a film. What is seen is step one to three of Todorov's theory. Equilibrium (explaining that they're really good friends, all is as it should be), disruption (suggestion that somethings happened to split them up) and recognition (this is shown through the visual aspect of 'Lucy' being on her own), however our film suggests that repair and a new equilibrium is to happen later on throughout the film.
What are the audiences expectations of narrative in this genre?
As it was a children's film, no drugs discrimination, horror, imitable behaviour languages nudity sex or violence is shown during this clip which is classified by the BBFC as a U. The story of the film had to be simplistic and relatable to young generations. Obviously there has to be some problem or upset, but the outcome will be reassuring to a young audience.
What is the function of narrative for audiences and institutions?
The institution is children's films, and because it's for a young audience the story-line has to go along with conventional ideas so the children watching have a set structure and positive experience from what occurs during the film. Where as if it didn't go with conventions parents will possibly not want their children watching it.
Friday, 1 April 2011
Narrative Theory- Vladinmir Propp- The Lion King
1-Simba
2- Scar
3- Zaxu, Timon and Pumba
4- Zazu
5- Timon and Pumba
6- Scar
7- Nala
8- Mufasa
2- Scar
3- Zaxu, Timon and Pumba
4- Zazu
5- Timon and Pumba
6- Scar
7- Nala
8- Mufasa
Thursday, 31 March 2011
Micro-Elements:
Sound
We used Visceral sound to add emphasis to sounds which could be considered disturbing. (Idea from Dexter) e.g door creeking, mascara being put back.
We added sound effects on some of the actions like putting mascara on and putting objects in the bag to emphasis perfection and a aural foreshadow of events.
-There was volcano at the beginning and end, a slightly eery sound that was not very loud because we wanted the focus to be on the visuals (dead person) instead of the sound.
-We used contrapuntal music within our thriller to create a sense of psychosis and distort the veiwer.
-Through some sections we didn't put any music and just used diagetic sound to build up suspense.
Editing
We sped up sections (e.g eye seen) to keep the audience attracted and to add distortion to the video.
We used jump cuts
Match on Actions help keep audience attention.
Mis En Scene
-We tried to make our character dress really smart to help emphasis the factor of being a psychopath.
room all neat and tidy, All cosmetics all in a line to help show OCD (factor of a psychopath)
-Dead person dressed similar to reflect psychopath obsession and weirdness.
-Objects layed out, all important reflect important job.
-Badge to help audience understand the person is important and instead of objectifying her give the audience some background information.
Cinematography
We used a track shot as an establishing shot to help set the scene.
We used exteme close ups on everything with our psychopath but never showed her face fully to objectify and not show her as a full person and reflect the idea of a psychopath by showing her precise grooming.
Match on Actions were used several times to help keep the reader interested and help make the video flow.
Special Effects
Subscribe to:
Posts (Atom)